New add-on · Built for B2B
Turn a name and an email into a qualified prospect.
Nula B2B Intelligence researches every lead the moment you get it — filling in who they are, how big their company is, and whether they're worth your time. One click. No data tools. No busywork.
$49/month add-on · 250 enrichments included · Cancel anytime
Before
Bob Smith
bob@huntsvilleortho.com
You know almost nothing. Is this even worth a follow-up? Who knows.
After Nula
Fit 88 — StrongBob Smith — Marketing Director
Huntsville Orthopedics · Healthcare → Orthopedics
Huntsville, AL · 43 employees · $5M–$10M est. · multi-location
Next: High-priority prospect. Review their site and paid-search before outreach.
Enrich → Understand → Recommend
Three steps, one click. Nula does the research so you can do the selling.
Enrich
Click one button on any lead. Nula researches the person and their company for you — no spreadsheets, no data tools, no homework.
Understand
We turn raw data into a plain-English summary and a Fit Score so you instantly know: is this the kind of customer worth my time?
Recommend
Nula tells you the smartest next step — call now, nurture, or skip — so your team spends time on the leads most likely to buy.
Know who's worth your time
A 0–100 Fit Score on every prospect means your small team chases the right accounts instead of every account.
Segments that build themselves
Enriched details become smart tags, so you can just ask: "Show me all healthcare decision makers" or "Find my best local prospects."
Enterprise data, small-business simple
The same firmographic intelligence big sales teams pay thousands for — delivered as one friendly button inside your CRM.
Every lead, fully filled in.
Stop copy-pasting from LinkedIn and guessing company size. Nula fills the gaps automatically and keeps your CRM clean and useful.
- Industry & sub-industry
- Company size & employee count
- Estimated revenue
- Job title & seniority
- Decision-maker status
- Location & market
- Website & LinkedIn
- Tech stack & growth signals
Then just ask Nula:
B2B Intelligence add-on
Added to your Nula plan · 250 enrichments/month included
Start your free trialTurn it on anytime from Settings → Plan · Cancel anytime
Questions, answered.
Who is this for?
Small businesses that sell to other businesses (B2B). If your customers are companies, this turns thin leads into qualified prospects automatically.
Do I need to understand “data enrichment”?
No. You click Enrich, and your contact gets smarter — a summary, a fit score, and a recommended next step. That's it.
How much does it cost?
$49/month on top of your Nula plan, including 250 enrichments every month. Turn it on or off anytime.
What if I'm a B2C business?
This add-on is built for B2B firmographics, so it's optional and off by default. Your Nula CRM works great without it.
Ready to know your leads before you call them?
Start free for 7 days, then add B2B Intelligence whenever you're ready.
Get started free